How To Create A Landing Page For A Product Download After Purchase On Shopify UPDATED

How To Create A Landing Page For A Product Download After Purchase On Shopify

If you are looking for means to build an astonishing Shopify landing page, then wait no farther.

A Shopify landing folio is basically a standalone page where the visitors come up when they click on an ad, or when they click on any other link on the web in order to give abroad their contact information, consummate a class, buy products, or download an eBook, etc.

With Shopify landing pages, you can get more exposure on Google letting you rank higher in the search engine results pages (SERPs) and become more traffic to your Shopify store. If that sounds like something you'd be interested in, then you're in the right place! Hither are five ways to build Shopify landing pages.

As well, if y'all want to go even more information, there are also examples included. Be certain to check them out.

How to Create a Landing Page on Shopify

Have you ever thought about how important it is to the success of your business concern to take a very good landing folio? Landing pages exercise play a big part in all sorts of things including SEO, PPC, increasing your average club value, increasing make identity, and most chiefly they help you convert more visitors into leads.

Let's walk yous through the ways to build Shopify landing pages.

one. Create a Landing Page Inside Shopify

Go to your Shopify dashboard and click on Pages under Online Store from the left-side menu.

From at that place, you'll need to click on Add page to add a new folio. Outset, add your landing page copy, images, and calls to activeness buttons from Folio Details.

If you lot have a specific theme in mind, run across the Template section on the right-hand side under Visibility. Open up the drib-down carte du jour option the template you desire to employ for your landing page.

You tin can tweak settings until yous are satisfied with it. Additionally, to optimize your landing page for search engines, use Shopify SEO features such as Search Engine Listing Preview. Don't forget to save the changes yous made.

two. Create Custom Landing Pages with Liquid (Coding Cognition Required)

The 2nd mode to create Shopify landing pages is through some coding noesis, toil and trouble. Yes, I'one thousand talking almost Liquid.

What is a Liquid file? Liquid is an open up-source template language created by Shopify and written by Cherry. Liquid tags ascertain how elements wait and how they are ordered. They are e'er bookended {% and %}.

You lot can customize existing themes and create a custom landing page template. The all-time part of this method is that you'll exist able to customize each section. The downside, on the other paw, is that to build multiple landing pages, you'll need to create a separate template for each.

Nosotros won't be focusing on the how-to part of this method, but Shopify has a resourceful guide on this topic.

Hither are the steps mentioned:

• Create a custom folio template

• Add content to the landing page

• Include a newsletter

• Add a telephone call to activity

• Combine all on a custom folio template

If you aren't a programmer or have no budget to rent one, you still have other options to create custom landing pages for Shopify.

💡 Pro Tip: There are many Shopify partners and freelance developers you lot can hire on Upwork or other freelancer platforms for your landing page project.

Also read Ecommerce Landing Folio Examples.

3. Create Shopify Landing Pages Using Product Collections

As a matter of fact, all Shopify themes support production collections which you can use to build landing pages. The platform provides its ain instructions for creating production collections as well.

Advantages of using production collections as your landing page:

• Designing the page will be easier.

• Since customers are already familiar with product collections, at that place volition be less friction on the user feel.

• It's a faster way effectually the "add to cart" button.

Follow the steps below to acquire how to set up production collections pages on Shopify.

Footstep #1: On your Shopify admin dashboard, navigate to Products from the left-mitt menu and select Collections. Click on Create collection. You lot may add products manually or set upward an automatic category.

Step #2: Set up the Title and URL of your page. Brand sure both are SEO-friendly. Configure other settings similar Collection type, Conditions, Collection epitome, and template you lot volition utilize.

Step #iii: Set upward search engine list preview for ameliorate ranking results. Don't forget to Salve your collection once information technology'southward done.

Footstep #4: Jot down any tracking parameters you use for your paid ads campaigns. This will aid you target widgets, web notifications, popups, and dynamic text to specific campaigns.

iv. Use a Landing Page Architect App for Shopify

Ane of the quickest and simplest methods for edifice a landing page for Shopify is using an app. Typically, they come with the drag and drop feature to make your task even easier. You can pattern new landing pages and add together them to your shop in a affair of minutes.

Additionally, they usually provide integration options with services like email marketing automation, analytics, and CRO tools. We'll go over the three best landing page builder apps yous tin can notice on the Shopify App Store.

Best Shopify Landing Page Apps for Shopify

PageFly is i of the best Shopify landing page architect apps. Whether you have a small or medium-sized business or fifty-fifty a Shopify Plus program, PageFly allows you to create professional person landing pages.

The types of landing pages you tin can create include:

• Coming Soon landing pages
• Sales landing pages
• Drove pages
• Nearly Us pages
• Pricing pages
• FAQ pages
• Weblog pages, and more.

Top Features

• Kickstart: Pre-made sections and holiday templates
• Content Display: Slideshow, Animation, Image, Accordion, Lazy Loading, HEro Imprint, Sticky Department, Video, and more.
• FOMO Effect: Countdown timer, Low-in-Stock, Compare At Price, and then on.
• Advanced Editing: JavaScript, HTML/Liquid, CSS editor

Pricing: Costless plan available with express options. Paid plans beginning at $xix per calendar month.

Shopify Rating: ⭐️ 4.ix (5938)

Shogun is a Shopify landing page builder, designed to help you create stunning, fast-loading landing pages for your store. Major brands like Chubbies, FILA, and G-Swiss also use Shogun as their Page Builder.

Top Features

• Drag and Drop Elements Library: Structure, Media, Countdown Timers, Discount Tags
• Products and Collections: Customize product theme and collections
• Marketing Tools: Content, SEO, E-mail Capture, Testing

Pricing: Complimentary plan available for 1 folio and limited options. Paid plans start at $19 per month.

Shopify Rating: ⭐️ iv.7 (2604)

GemPages is a page builder app for Shopify. It lets Shopify store owners build custom landing pages and product pages with zero coding.

Top Features

• Uniform with all themes and page types
• Integrations with xxx+ 3rd-party apps
• 50+ pre-made templates
• 65+ elements to choose from (sales boosters similar countdown timers, forms, popups, etc., media, and product display features)
• Calculation custom lawmaking with HTML/Liquid
• Folio optimization

Pricing: Information technology doesn't offer a free plan. GemPages' pricing starts at $15 per calendar month.

Shopify Rating: ⭐️ 4.9 (2306)

5. Create a Subdomain and Custom Design Landing Folio

The last method to build a landing folio for Shopify is to create a subdomain and designing a custom landing page with a third-political party app.

Adding a Subdomain

You can add a subdomain to your wholesale store and provide a branded website address to your customers.

Shopify has detailed documentation on adding subdomains and connecting a third-party subdomain.

What is a subdomain? A subdomain is a domain that is part of the root domain. For example, in the URL help.shopify.com, shopify.com is the root domain and the assistance part is the subdomain.

Adding subdomains to your Shopify shop is free from your Shopify admin console. However, you tin add up to ten domains or subdomains to your Shopify shop, in addition to your myshopify.com. Shopify Plus Program users can add upwards to ane,000 domains or subdomains.

Note: If you want to create a subdomain from a third-party app, you need to create your subdomains in the 3rd-party provider account and connect them to your Shopify.

Follow the steps beneath to create a subdomain inside Shopify.

Step #1: Open your Shopify admin console and go to Settings > Domains

Step #2: Click Manage for the domain yous desire to add a subdomain to.

Stride #3: Run into the Subdomains section, click Add Subdomain.

Footstep #four: And so, enter the prefix you desire to utilize:

• For international subdomains, enter the two-letter country lawmaking. (For case, eu for Europe.)
• For other subdomains, enter the prefix you want to add such as shop or blog.

Step #5: Click Add together Subdomain.

When you lot add together a subdomain to your store, Shopify'south default CNAME is automatically added to your DNS settings.

Carve up landing pages work well in converting a specific targeted audience. Say you're running a seasonal entrada around Blackness Friday. If you lot show up with a generic production page, your relevance score will exist low and potential customers will be dislocated and frustrated.

Sending your traffic to a defended landing page instead tin can double up your sales. Specificity is ever better for high-quality leads and conversions.

Unbounce is i of the most popular landing folio builders in the market. It helps you build pre-optimized landing pages in minutes without coding.

Features

• Drag and drop architect
• Domain integration
• Electronic mail marketing integration
• Content library
• Ready-made templates
• Mobile responsive
• SEO
• Web analytics
• A/B testing

Pricing: Unbounce'due south monthly plan prices start at $xc per month.

Instapage is another popular landing page builder software designed to help marketers maximize their advertising conversions and ROAS (Return on Advertizing Spend.) The platform even claims that Instapage users bulldoze up to 400% more from their ROAS.

Features

• 500+ layouts
• Webpage elements analysis
• Side-by-side analysis
• Heatmaps
• SEO, Mobile responsive
• Web analytics
• Domain integration
• Content library
• Email marketing integration

Pricing: Instapage is a little more expensive than Unbounce. Its toll plans commencement at $199 per month.

Leadpages is a code-free landing page builder software that makes designing a piece of block with its drag and drop feature.

Features

• Advanced customization (HTML, CSS code, custom lawmaking)
• Set-made templates
• Content library
• Folio Optimization: A/B testing, SEO, Web Analytics, Mobile Responsive
• Due east-commerce integrations, email marketing integration, domain integration

Pricing: Leadpages is the cheapest solution amongst the three. Its price plans start at $fifteen per calendar month and are billed annually.

Why Your Store Needs Shopify Landing Pages

Simply put, the most basic reason why you need landing pages for your Shopify shop is that they maximize conversions past providing the virtually tailored experience to the shoppers.

A dedicated landing page has one single focus, unlike a product folio or drove page. Therefore, it eliminates the Paradox of Choice—pregnant that too many options frustrate the shoppers and reduce conversion.

Let'southward go over an case, suppose you want to promote a Summertime Sale campaign with Facebook Ads. After setting upwardly your goals and defining your audience, you hit the launch button. Merely you only get a high CPM and hardly any conversions in return. What could exist the trouble hither?

The problem is you didn't create a dedicated landing folio and sent your traffic off to generic production pages. Customers clicking on your advert click away equally the post-click feel doesn't match the advert. As a result, Facebook's algorithm decides that your ad isn't helpful to users.

With Shopify landing pages you can:

• Go more than specific with targeting: A generic product page may non address the needs of a specific customer segment. And if your product pages don't address the specific needs of your customers, you're missing out on conversions. Pairing targeted landing pages with targeted ads will increase relevance and aid y'all generate more sales.

• Run A/B tests regularly to improve: Take the guesswork out of the equation. You tin can use data to larn how your marketing campaigns are performing. You'll continue to refine your Shopify landing pages over fourth dimension to ensure you're serving up what works best for your target market place.

• Enhance your paid search campaigns: Past matching your shop'due south PPC landing pages and ad copy with your keywords, you can maximize the ROI of your campaigns by delivering more than relevant experiences to visitors. This minimizes the likelihood of them restarting their search.

What are Shopify landing pages?

Shopify landing pages are standalone pages on a Shopify store that is created specifically for marketing or advertising campaigns with a conversion goal in mind. Technically, production pages are besides a kind of landing page. But most brands create carve up landing pages for campaigns to drive better results.

A product folio is a page designed to inform shoppers about a product or service. On the other hand, a landing page is more specified and created to generate leads related on a marketing entrada. Landing pages are simpler and they have a single goal: to convince the visitors to take the desired action.

How practice I add a landing page to Shopify?

At that place are v means to add together a landing page to Shopify. You lot can utilize landing page builder apps, third-party software, create a custom landing page using Liquid, add a subdomain to make it a landing page, or only add a new folio within your Shopify admin panel.

Well-nigh landing pages use popups to attract more leads for conversion. This is a strategic tactic for marketing your offer and getting more than course signups. Jus make certain to follow the best practices.

Here are some:

• Ensure that the timing is right
• Take a convincing copywriting
• Be super articulate about what the visitor will receive in return
• Use exit-intent popups to capture abandoning visitors and reduce cart abandonment

That's all for Shopify landing pages! Which method y'all preferred and tell us why in the comments below.

Related articles:

• Shopify Drove Image Size: How to Resize and Optimize Your Images
• Product Page Optimization 101
• 12 Best Landing Page Statistics
• 17 All-time SaaS Landing Page Examples

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